"Excuse me, how much does a croissant cost"?
I have breakfast at the station bar, waiting for the 6:00 train, when I hear a guy ask the bartender:
"Excuse me, how much does a croissant cost"?
You hardly hear the price of the croissant or coffee at the bar. So I look at the boy and notice that it is as if he were doing the math. After a while he asks for a croissant. But nothing else.
He leaves the bar, I follow him, I notice that after a few meters he stops leaning against the station wall.
My train hadn't arrived yet, his regional was almost ready for departure.
I approach talking trivially about the weather, the wind ... and then ask him:
"how was the croissant?" And he: “it wasn't bad. Why are you asking me? "
I use the utmost caution:
“out of curiosity, I didn't like it that much. However, I haven't had coffee yet. Would you like to take it together? "
He looks at me curiously:
“sure, thank you, he's very kind. But I only have 10 minutes. Then I absolutely have to take the train, today is my first day of work ”.
We go back into the bar and I say to him:
"Look, don't you want a cappuccino"?
Accept. We consume and immediately go back to the tracks. The boy stops, sad look, low voice:
“I know he understood. And I thank you because you didn't make me weigh it. Today I start working, and it is not the job I expected. But I can no longer weigh on my family. Because my parents can't take it anymore. I always have a few coins in my pocket, but now at the end of the month I will finally be able to take something home too ''. Thanks again for the cappuccino and above all for the grace. These are not things to be taken for granted ”.
He runs to catch his train. Mine arrives almost immediately.
I leave with a sense of sadness, imagining how many people every day cannot afford even a cappuccino at the bar. But when this happens to a boy, sadness turns to anguish. It's not right.
Analyzing the global market and what currently attracts young people, I wanted to give advice, dispassionate and unprofessional, to all those who may be in crisis right now and do not know how to renew themselves and have new customers.
Cosplay, manga, comics are the attraction of the moment. If you have a club, organize something that concerns them, if you have a shop you sell accessories and costumes, if you have a page on facebook try to introduce this topic and you will see that many young people will discover you and you will start a new business and new interesting events for all young people .
Do you know what the turnover of the cosplay costume trade is? Do you have a clue how much you make from selling cosplay costumes? inquire and renew yourselves. There is a slice of the market waiting for you and where you can do new business. Showcase cosplay, bring young people closer. Use mannequins dressed as superheroes and images of familiar manga and you will have new buyers.
Do you come dressed for the young but can’t make enough money? Put manga in the store, buy manga and put them in the shop window, put some loud anime music in the store, advertise by quoting manga, renew your facebook page by introducing the most popular manga and anime. Print some Japanese writings and show them in the window. They will attract many young people.
Do you have a bar that doesn't go the way it used to? Have the waitresses dress up like Teamaid, in Japanese style, and advertise among the young people. Paper your walls with manga posters, with anime pictures, and you will see many young people coming. Obviously you have to advertise your new look a lot. You have to focus on what attracts young people the most now.
You can ask for the cooperation of cosplay and in return they will get a lot of publicity working in your club or shop, will attract fans and create new attractions in their workplace. They will also have a further following as charity is needed right now, and I believe many young people can be helpful in reviving many workplaces that don't know how to bounce back.
If you yourself are part of some cosplay or manga or anime group try to give these tips to the shopkeepers in your area or city. Try them all. I in my small way I thought these things and I hope they can be useful to someone. I am not a marketing professional but I only have ideas and I wanted to give them to you hoping to do a good thing for all those who are in difficulty right now.
At 19 she was drugged and raped. At 20 he gets up and invents a handkerchief that can detect the presence of rape drugs inside the cocktails.
Danya Sherman was born in 1997.
In 2015 he enrolled at George Washington University to study international relations.
In the summer of 2016 he flew to Spain for a study experience.
Here, one evening, she is drugged and raped by an acquaintance of hers.
This difficult experience deeply traumatizes Danya.
Once back in the United States, she tells her friends about what happened and discovers that she is not alone.
At this point she realizes she has to do something to prevent the same thing from happening to other women as well.
In 2017 he thus created KnoNap, a handkerchief capable of detecting the presence of rape drugs in cocktails.
A few drops of the cocktail are enough and, in case of drug presence, the handkerchief changes color.
Danya's idea is to create a product that is discreet and that restaurants and bars can use instead of normal napkins.
Today Danya is the founder of a startup that aims to help women defend themselves from rape drugs.
THE PRODIGY OF IDEAS 